Referrals close faster
The person who was recommended to you looks you up, finds a site that matches what they were told, and books instead of hesitating. This is the fastest-moving effect and usually the biggest.
Who it’s for
When you are the product, the website has to do the convincing.
Nobody hires a consultant because of a website. But plenty of people decide not to call one because of a website, and you will never hear from them or find out why.
If this sounds like your year
You have been doing this for a decade and you are good at it. The work still comes, but it comes in waves: a referral, then a quiet month, then two at once. You know you should be publishing something, and you have started three times. Your site was built in 2019 by someone’s cousin and you have been meaning to deal with it ever since.
Help a referral understand why you are the right fit
A recommendation gives someone a reason to look you up. Your website should help them understand your work, who you help and what a first conversation involves. Specific services and an accurate biography give the recommendation somewhere useful to lead.
Explain your expertise through the customer's problem
Describe the situation someone brings to you, the kind of engagement you offer and the boundaries of that work. Use genuine examples only where you have permission. A clear process is useful even when you do not yet have publishable case studies.
Give early readers something useful
Not everyone is ready to request a consultation. A practical guide or checklist can answer an initial question. If email follow-up belongs in your scope, explain what the reader is signing up for and keep the next message relevant.
Social content that shows how you think
LinkedIn may suit a consultant selling to businesses; Instagram may suit a coach whose audience already spends time there. A useful explanation, a question from a consultation or a description of your process can become content without a daily posting commitment.
Our social media management and monthly planning guide explain the options. For a law office, accounting firm, real estate team or healthcare practice, see the wider professional-services approach.
Start with the gaps, then agree the scope
The free Visibility Score looks at your website, search, social presence, trust and contact journey. Your Scorecard identifies priorities. A paid project follows only after the work and one fixed price are agreed.
What changes
What is different 45 days later.
Not traffic. These are the changes that show up in your calendar.
You stop explaining yourself on calls
The first fifteen minutes of a discovery call stop being your CV. People arrive already knowing your background, your approach and roughly what you cost.
The early ones stop vanishing
The people who are not ready take the guide instead of leaving. You have a list, and permission to be useful to them again in three months.
The part you are worried about
Four things consultants say on the first call.
“I get all my work from referrals, so I do not really need this.”
Then this is for the referrals. They are looking you up before they call. That is simply what people do now. The question is not whether a website brings you work, it is whether the one you have is quietly costing you some of the work you were already going to get.
“I do not want to look like I am selling.”
Good, because selling is not what works for consultants. Clarity works: what you do, who for, what it costs, what happens when someone gets in touch. That reads as confidence, not as a pitch. The pushy version is what happens when a site has nothing specific to say.
“I do not have time to produce content.”
You will not have to write it. We agree the content scope and approval process, then prepare the material from conversations and information you provide. After that you decide whether to keep it running yourself or hand it to us monthly.
“My work is confidential. I cannot show client results.”
Common, and it is not the obstacle it looks like. Anonymised situations, your reasoning, the patterns you see repeatedly, the questions you ask. That demonstrates competence more convincingly than a logo wall. We build the proof section around what you can actually say.
What it costs
The Authority Launch.
Your services, website, content and inquiry path are reviewed together. We agree which pieces belong in your project and one fixed price before work starts.
The Authority Launch
One fixed price
Agreed after your free Visibility Audit.
Delivered in
45 days
See every deliverable
Or we keep working free until it is.
Keep reading
Where to go next.
Questions
Questions from consultants.
Is this suitable for a solo practice?
Yes. The scope can focus on a clear service message, a credible online presence and a manageable consultation path. You do not need to present yourself as a larger team.
Can we work in French?
Yes. We work in French, English, Spanish and Kreyòl. We agree the language needs of the project and audience before writing.
Do I need a lead magnet?
Only if it solves a useful first problem for the audience and you can follow up responsibly. We discuss whether a guide, checklist or direct consultation path makes more sense.
Do you manage LinkedIn?
Yes, where it fits the audience. We agree the content, approvals and posting scope. You can also choose to use the planning system yourself.
Let’s look at what a stranger sees.
Book a free 30-minute audit. We go through your site the way a sceptical prospect would, and tell you where they would lose confidence. It is uncomfortable and it is useful.